Competition Is for Losers

Somebody somewhere once said… “Competition is for losers.”

Actually, I’m pretty sure that was Naval, but I’ve seen the quote attributed to so many other BaJillionaires like Warren Buffet, I don’t know anymore.

That’s not important though, what it means is.

The simple answer is that you should build a business that has no competition.

But many people take that the wrong way.

They think it means you have to find some ridiculous niche that nobody has touched and in all honesty, after you, nobody else will ever touch.

Like becoming an expert on green clown wigs meant for people with hat size 44.

Sure, there is no competition, but there isn’t any money either.

Naval is talking more along the lines of Apple (as an example).

But wait, don’t they have tons of competition?

It depends on who you are.

I love Apple products. I love the ease of use, design, and how everything ties together.

For me, there is no Apple competitor. There is no urge to look elsewhere.

Now, not everyone thinks like me. Some people don’t care about design, ease of use, or whether their gadgets all interact with each other.

They just want a device to make calls with and therefore to them, Apple has a ton of competitors.

So that’s the first key to avoiding competition.

Find the audience that only cares about you.

That might seem impossible, but there is a trick to this.

Talk to Those Being Ignored

It might not seem like it, but in every niche, there is a large group of people being ignored.

I’m talking to you right not because I think you’re being ignored.

If you’re reading my emails or something on social, then you’re the type of person that is questioning all of the advice the gurus are giving you.

Because it always sounds the same.

Follow this Social Media Roadmap to make 6 figures a year.

Maybe you did try it. Maybe you’ve tried a couple. Maybe you’ve tried dozens.

And nothing works.

You know it CAN work because you see the success others are having, but you’re not seeing it for yourself.

So here you are.

Now, you wouldn’t be here if I was saying the same things as everyone else. There would be no point.

You would read a couple of things and then decide that I’m not talking to you.

On the other hand, there might be some people who come and read what I’m writing and totally disagree with me because they’ve found success doing something.

Some might even say I’m completely wrong and that’s okay. They have someone else talking to them.

They don’t need me.

They aren’t my audience and they’re lucky they have someone that is talking to them.

That’s why I talk to the people that I talk to.

Because nobody else is.

It might seem like other people are, but they aren’t.

And that’s how you can find success. That’s how you can find a place with no competition.

This all sounds good in theory but how do you actually make it happen?

We will talk starting a business with no competition next time…

P.s. This thing You, Jonaed and I are doing hasn’t really started yet, I’m just getting the wheels greased, putting oil in the tank and making sure we have everything dialed in before we embark! Until then, I love writing and talking about building businesses so you can expect random (hopefully) useful emails until then!